Here at Health Media Star we only represent product companies in the health and wellness community that meet our stringent standards. Consumer demand for healthier products and pharmaceuticals is driving growth. But as long as consumers equate “natural” with certified organic, and as long as companies exploit that perception, the TRUE organic market and TRUE ethical product companies will remain at a disadvantage. Health Media Star, along with the OCA, WHO and NIDA are committed to change that.
Market statistics for the natural and organic sector:
- According to an independent survey, 55% of consumers are willing to pay more for products from socially responsible companies.
- Sales of certified organic food and products reached $50 billion in 2017
- Predicts “explosive growth” in U.S. sales of “natural” products, reaching $252 billion by 2019.
Some of Health Media Star’s Guidelines:
- NO MLM policy
- Whether or not the company is signed or recognized by the OCA
- Thorough review of the company, ownership and mission.
- Scientific studies and findings, companies with 0 transparency will NOT be considered.
- Honest presentation of product and benefits, without gimmicks and misleading claims.
Consumers rely on labels, advertising and marketing information to help them choose products they believe to be safe, healthful and produced using practices that are aligned with their values. Many companies exploit this fact, especially in the cosmetic segment. They knowingly mislead consumers by claiming their products are “natural” when in fact those products contain carcinogenic materials, harmful chemicals and artificial ingredients.
If you have a company looking for product distribution in the American market and it aligns with our values, we can connect and launch your product locally and globally, through our organic cross-market multi-media SEO approach. We give your quality products the spotlight they rightfully deserve and create unique campaigns specifically for your target consumers.
If you have a supplement company please consider these ethical standards, before contacting us:
- Vitamin and mineral supplements with synthetics made from derivatives of coal tar – a carcinogen in cigarette smoke.
- Words like”100% natural” on the product’s label mean essentially nothing. Some product labels may contain the words “natural,” but manufacturers can claim “natural” with only 10% from natural food sources. The OCA recommends “100 % plant-based” or “100% animal-based” product labels.
- If it is a 100% plant or animal based product, the “food source” should be listed on the products label. Food sources such as yeast, fish, vegetable and citrus should be listed.
- Whole foods in the ingredient list instead of the particular nutrient. Example: acerola cherry powder which contains vitamin C is an ethical proof on non-synthetic use.
- Salt in various forms on the product label: acetate, bitartrate, chloride, gluconate, hydrochloride, nitrate and succinate are synthetics that are inferior quality. Also endings of -ide and -ate, such as Magnesium Oxide. Some are forms are better than others and are evaluated on an individual basis.
A List of Common Synthetic Vitamins
- Vitamin A: Acetate and Palmitate
- Vitamin B1 (Thiamine): Thiamine Mononitrate, Thiamine Hydrochloride
- Vitamin B2 (Riboflavin): Riboflavin
- Vitamin C (Ascorbic Acid): Ascorbic Acid
- Vitamin D: Irradiated Ergosteral, Calciferol
- Vitamin E: dl-alpha tocopherol, dl-alpha tocopherol acetate or succinate
- Pantothenic Acid: Calcium D-Pantothenate
- Vitamin B6 (Pyridoxine): Pyridoxine Hydrochloride
- Vitamin B12: Cobalamin, cyanocobalamin (methyl is superior)
- PABA (Para-aminobenzoic Acid): Aminobenzoic Acid
- Folic Acid: Pteroylglutamic Acid
- Choline: Choline Chloride, Choline Bitartrate
- Biotin: d-Biotin
If you think your products in wellness and pharmaceuticals meet these standards, please contact us for a complimentary company review and campaign proposal.